Social ads of yesterday were confined to bland product images on a white background. Thankfully, technology innovation has opened up a new world of possibilities for brands by coupling new data points with design flexibility to create highly targeted, on-brand social advertising that your whole team can get behind. This technology is called Enhanced DPATM and allows advertisers to target customers with personalized ads highlighting promotions, reviews, badges, and more.
This eGuide breaks down Enhanced DPA–outlining benefits, tactics, and how to get started.
READ THE EGUIDE TO LEARN:
How Enhanced DPA works
Why it is such a big deal for retailers
Expert tips for leveraging Enhanced DPA
What it means to collapse the funnel, and how Enhanced DPA is doing just that