As economies begin to recover and retail stores reopen, customers feel more confident to shop in person again. Plus, consumers are now more likely to be moving across devices, channels, and locations, making it critical that retail marketers be able to accurately capture data to successfully drive sales. This, of course, means that retailers need to revise their omnichannel strategies. Read this e-book to understand the measurement and targeting that link online activity with in-store foot traffic.
LEARN HOW TO:
Integrate your in-store purchase data with Facebook.
Build audiences using your online and offline purchase data
Create campaigns that convert
Understand how Facebook and Kargo Commerce optimize in-store data